From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

Business owners can avoid the wrath of what haters call 'surveillance pricing' if they follow my guide for smart pricing.

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The traditional grocery store model, characterized by fixed prices on shelves, is undergoing a significant transformation.

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

A quiet line in a Washington Post email reveals a bigger shift: companies are using your personal data to set prices just for you.

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

SAN FRANCISCO (KGO) -- Amid the ongoing cost-of-living crisis, one Bay Area state senator says she's trying to make some prices more affordable. Senator Aisha Wahab has introduced a bill that would ...